BIRMINGHAM, AL
(205) 254-3202
White Cap Customer Success Story
When Birmingham-based company, White Cap (formerly known as Ram Tool) faced forklift breakdowns and rising maintenance costs, they turned to The Lilly Company’s Birmingham Clark branch for a more reliable solution.
We helped White Cap transition from a mixed used fleet to standardized Clark forklifts, improving uptime, reducing repair costs, and streamlining operator training. Our team also supported them with solutions for warehouse storage, safety training, and equipment service.
Learn more about their story here.
CIE Wire & Cable Customer Success Story
When CIE Wire & Cable transitioned into a larger facility, their operations quickly outgrew the capabilities of their 14,400lb lift. It proved undersized for the heavier reels required by their growing workload, which started the search for a better solution.
The LP-powered Clark C75 Forklfit, with its 16,500lb capacity, was exactly what they needed. Since its arrival, it has helped CIE Wire & Cable move larger reels more smoothly, safely, and efficiently throughout their warehouse. This trusted machine continues to perform day in and day out, helping the team keep pace with demand and deliver for a wide range of industrial clients.
Our Partnership with the Birmingham Barons
The Lilly Company in Birmingham, AL is a proud partner with the Birmingham Barons, the local minor league baseball team. We provide them with a custom painted Cushman Burden Carrier that helps transport equipment and supplies around the stadium efficiently, so that fans can always have an enjoyable gameday experience.
We provide material handling solutions to help reduce downtime, increase safety, and optimize your warehouse or facility. Our team in Birmingham is ready to support any of your Material Handling needs.
