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Keeping the TIDE Rolling: A Lilly Company Forklift Solution for the University of Alabama Crimson Tide

Keeping the TIDE Rolling: A Lilly Company Forklift Solution for the University of Alabama Crimson Tide

Any football fans in the house? If you appreciate football, then you know the University of Alabama Crimson Tide Football team.

When it comes to winning championships, the Alabama Crimson Tide Football Team delivers. Their impressive list of college football championships is unmatched by any other institution, past or present.

With 125 years of football history, their fan base is energetic and expectant, so it’s absolutely essential that game day goes smoothly. When the team needs a forklift solution, the Crimson Tide trusts The Lilly Company and Toyota Forklifts.


A Winning Approach - Supporting the University of Alabama Crimson Tide Football Team

The Alabama Crimson Tide Football team has a winning reputation, and they rely on winners to support their needs.

Chris Hand, of Crimson Tide Sports Marketing explained, “On game day, Alabama sells about ten-thousand programs. It’s a heavy and large load to move, but they can’t be ripped or torn, so there’s a lot of care going into loading and unloading these game day programs.” 

Clayton Lynn of Bryant-Denny Stadium added, “Before the forklift, it took three people, a drop-deck trailer, and a pallet jack to move the programs. The forklift really improved productivity and time management.”

At The Lilly Company, we are proud to provide custom solutions to our partners. In fact, we were honored to provide Alabama with a branded forklift, complete with the team colors, logos, and marks. It’s an eye-catching addition to the team’s winning reputation.

How The Lilly Company Delivered Results to Crimson Tide

 Lilly believes in partnership and collaboration, which is why we’re proud to have been able to support the winning reputation of the Crimson Tide over the years.  

At one point, the facilities team needed helping placing strategic TV cameras in their softball and soccer complexes. We took the time to ensure we had a clear picture of their needs prior to supplying them with a branded piece of aerial equipment. This allowed them to get their cameras properly positioned and ready for use. 

In total, we’ve supplied the team with a forklift truck, a rough-terrain scissor lift, personnel carriers, trailer equipment and other personnel carts. In addition to supplying their equipment, we’ve helped them identify specific solutions to meet their needs. For instance, we helped them identify the proper carts and trailers to move concessions around the facilities.

Rolling with the Tide of Success

At The Lilly Company, our focus is on collaboration. We want to ensure we can find the best solutions to support the needs of our customers, like the University of Alabama, and we’re proud to be part of their winning solution.

Chris Hand added, “The Lilly Company likes doing things right the first time, and Toyota puts out a quality product. If a lift goes down, Lilly can sub in another forklift right behind it. Just like the football team, the Lilly Company has a substitute for us. It’s a relationship that is destined to last for a long time.”

We’re an authorized dealer for Toyota, Clark, and Linde forklifts and serve customers throughout Alabama, Mississippi, Tennessee and eastern Arkansas.

Please contact us online or by phone 800-238-3006 with any questions you have about new or used forklifts. Or come say hello at one of our 13 locations:

Arkansas - Jonesboro
Alabama - Birmingham, Dothan, Irondale, Madison, Mobile, and Montgomery
Mississippi - Tupelo and Richland
Tennessee - Jackson, Kingsport, Knoxville, and Memphis

Get Your Winning Solution Today

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