3 min read
John Wofford: Apr 10, 2026 7:11:25 AM
History is full of technologies that started out either too expensive or impractical to take off. Bubble wrap entered the market in the 1960s as a type of trendy wallpaper. It flopped until finding its place as packing material. Remember personal...
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3 min read
Steve Lowe: Mar 27, 2026 8:11:40 AM
While a GMA pallet can hold about 4,700 lbs, many industries see much lower maximum weights. For example, most food and beverage distributors cap...
4 min read
Steve Lowe: Mar 13, 2026 7:27:26 AM
Over 75% of American consumers feel that most advertising claims are exaggerated. It's hard to argue with that point of view when most marketing...
6 min read
Steve Lowe: Feb 13, 2026 8:26:13 AM
Forklift accidents cause 75 to 95 deaths and 8,000 to 9,000 serious injuries annually. In fact, one in six workplace deaths involves a forklift. Yet,...
5 min read
Steve Lowe: Feb 6, 2026 5:05:24 AM
In an era when even your toothbrush has an app, the humble hammer has a lot to teach us. The hammer is over 3 million years old and is still one of...
4 min read
Jason Bane: Jan 23, 2026 7:15:58 AM
Big and dumb is out; strong and smart is in. If you’re in the lumber or concrete industry, you’re in a tough spot. The nature of your business...
2 min read
John Wofford: Jan 18, 2026 7:30:00 AM
When Floats and Fuel Cells, Inc. (FFC) needed a hard-to-find forklift for a one-day job involving delicate equipment, they turned to The Lilly...
4 min read
Boone Faulkner: Jan 9, 2026 8:37:28 AM
Industry success isn’t a sprint or even a marathon; it’s a transcontinental hike. On a sprint, you can get away with short-term solutions to get over...
2 min read
John Wofford: Jan 4, 2026 8:00:00 AM
Keeping up with football gear for more than 150 players, coaches, and staff is no small job. Now imagine trying to store that gear in a tight space,...
4 min read
Jason Bane: Dec 19, 2025 6:46:41 AM
The forklift is a universal piece of equipment in your industry, and you know the stages of its lifespan well. First, you work with a dealer to...
