4 min read
Steve Lowe: Mar 13, 2026 7:27:26 AM
Over 75% of American consumers feel that most advertising claims are exaggerated. It's hard to argue with that point of view when most marketing materials highlight only the optimal outcome rather than the average. That's probably why it's so...
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6 min read
Steve Lowe: Feb 13, 2026 8:26:13 AM
Forklift accidents cause 75 to 95 deaths and 8,000 to 9,000 serious injuries annually. In fact, one in six workplace deaths involves a forklift. Yet,...
5 min read
Steve Lowe: Feb 6, 2026 5:05:24 AM
In an era when even your toothbrush has an app, the humble hammer has a lot to teach us. The hammer is over 3 million years old and is still one of...
4 min read
Jason Bane: Jan 23, 2026 7:15:58 AM
Big and dumb is out; strong and smart is in. If you’re in the lumber or concrete industry, you’re in a tough spot. The nature of your business...
2 min read
John Wofford: Jan 18, 2026 7:30:00 AM
When Floats and Fuel Cells, Inc. (FFC) needed a hard-to-find forklift for a one-day job involving delicate equipment, they turned to The Lilly...
4 min read
Boone Faulkner: Jan 9, 2026 8:37:28 AM
Industry success isn’t a sprint or even a marathon; it’s a transcontinental hike. On a sprint, you can get away with short-term solutions to get over...
2 min read
John Wofford: Jan 4, 2026 8:00:00 AM
Keeping up with football gear for more than 150 players, coaches, and staff is no small job. Now imagine trying to store that gear in a tight space,...
4 min read
Jason Bane: Dec 19, 2025 6:46:41 AM
The forklift is a universal piece of equipment in your industry, and you know the stages of its lifespan well. First, you work with a dealer to...
3 min read
John Wofford: Nov 7, 2025 6:51:14 AM
Bad forklift tires could cost you $20,000 per forklift. Forklift tires do so much more than roll. They take a lot of punishment every day....
2 min read
Boone Faulkner: Oct 27, 2025 11:15:13 AM
Adding AGVs to your warehouse without visibility into your existing fleet is like flying blind. AGVs cannot deliver the safety, productivity, or ROI...
